Privacy policy

Privacy Policy

Last updated: 9 August 2026

At MiEyes, we take the privacy and security of your personal information seriously.

This Privacy Policy explains how MiEyes ("MiEyes", "we", "us" or "our") collects, uses, stores and shares personal information when you visit MiEyes.com, purchase products from us, contact us, subscribe to our communications or otherwise interact with MiEyes.

It also explains the rights you may have in relation to your personal information.

1. Who We Are

MiEyes is an international eye care retailer serving customers in the United Kingdom, United States and other countries.

MiEyes operates through multiple legal entities and fulfilment arrangements. Depending on your location, the products ordered and the nature of your interaction with us, your personal information may be processed by one or more MiEyes entities.

For the purposes of applicable data protection legislation, the relevant MiEyes entity will act as the data controller, business or equivalent responsible organisation in relation to your personal information.

Where necessary, information may be shared between MiEyes entities for legitimate business purposes including order processing, customer service, fraud prevention, administration and regulatory compliance.

Our UK returns operation is based in the United Kingdom. The returns address will be provided to customers where a return has been authorised.

For privacy-related enquiries, please contact:

Email: info@mieyes.co.uk

2. Information We Collect

The information we collect depends on how you interact with MiEyes.

Information you provide when placing an order

When you purchase from us, we may collect:

  • Your name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Products ordered

  • Contact lens specifications or prescription parameters entered when ordering

  • Order history

  • Delivery preferences

  • Payment-related information

  • Communications relating to your order

Payment information is generally processed securely by our payment providers. MiEyes does not necessarily receive or store your complete payment card details.

Contact lens and prescription information

MiEyes does not require customers to submit a prescription as a general condition of placing an order.

However, you may voluntarily provide us with a copy of your contact lens prescription, for example if you would like us to help check the ordering information you have entered.

Where you provide prescription-related information, we will process it for purposes connected with your request, order, customer service requirements, record keeping and, where applicable, legal or regulatory obligations.

Depending on the information contained within a prescription or communication, some information may constitute health-related or otherwise specially protected personal information under applicable law.

We will only process such information where we have an appropriate legal basis for doing so.

Please do not send us medical information that is not relevant to your enquiry.

Information you provide when contacting us

If you contact our Customer Care team, we may collect:

  • Your name

  • Email address

  • Telephone number

  • Order number

  • Details of your enquiry

  • Copies of correspondence

  • Photographs or documents you send us

  • Information necessary to investigate or resolve your enquiry

We may maintain records of customer service interactions to help us resolve disputes, improve our service and maintain an appropriate history of your interactions with MiEyes.

Information collected automatically

When you visit MiEyes.com, certain information may be collected automatically, including:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Approximate location

  • Pages viewed

  • Products viewed

  • Referring website or source

  • Date and time of visits

  • Website interactions

  • Shopping basket activity

  • Checkout activity

  • Cookie and similar technology identifiers

We may collect this information through cookies, pixels, tags, analytics technologies and similar tools.

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders

  • Take and administer payments

  • Arrange delivery

  • Provide order and shipping updates

  • Process returns and refunds

  • Respond to customer service enquiries

  • Assist with product and ordering queries

  • Maintain customer accounts

  • Verify order information

  • Detect and prevent fraud

  • Protect MiEyes and our customers

  • Resolve payment disputes and chargebacks

  • Maintain appropriate business records

  • Improve our website, products and services

  • Analyse how customers use our website

  • Personalise aspects of your shopping experience

  • Recommend relevant products

  • Send marketing communications where permitted

  • Measure the effectiveness of our advertising

  • Comply with legal, tax, accounting and regulatory obligations

  • Establish, exercise or defend legal claims

  • Enforce our Terms & Conditions and other policies

We will not use your personal information for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.

4. Our Legal Bases for Processing

Where UK GDPR or similar legislation applies, we rely on one or more lawful bases when processing your personal information.

Contract

We process information where necessary to enter into or perform our contract with you.

For example, we need your name, delivery address and order details to fulfil and deliver your purchase.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms.

These interests may include:

  • Operating and improving MiEyes

  • Providing effective customer service

  • Understanding how our website is used

  • Preventing fraud and abuse

  • Protecting our business

  • Maintaining appropriate business records

  • Resolving disputes

  • Certain forms of direct marketing where permitted by law

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation.

This can include tax, accounting, consumer protection, regulatory and law-enforcement requirements.

Consent

Where required, we may process information based on your consent.

For example, certain marketing communications, cookies or processing activities may require your consent.

Where we rely upon consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing undertaken before consent was withdrawn.

5. Prescription and Health-Related Information

Because MiEyes sells eye care products and contact lenses, customers may occasionally provide information relating to their eyesight, prescription or eye health.

We ask customers to provide only information that is necessary for their order or enquiry.

Where this information constitutes special category data under UK GDPR, or similarly protected information under another applicable privacy law, we will only process it where an additional lawful condition permits us to do so.

We do not sell prescription or health information to third parties for their independent marketing purposes.

6. Payments

Payments made through MiEyes.com may be processed by third-party payment service providers.

These providers may collect and process information including:

  • Name

  • Billing address

  • Card or payment information

  • Transaction details

  • Device information

  • Fraud-prevention information

Payment providers process information in accordance with their own privacy policies and applicable law.

MiEyes may receive transaction identifiers, payment status information and limited payment information necessary to administer your order, refunds, disputes and fraud prevention.

7. Shipping and Fulfilment

To fulfil your order, we may share necessary personal information with warehouses, fulfilment providers, postal services, couriers and logistics partners.

This will ordinarily include information such as your:

  • Name

  • Delivery address

  • Email address

  • Telephone number

  • Order or parcel reference

  • Information necessary to deliver your parcel

USA orders may be fulfilled domestically within the United States or internationally from the United Kingdom depending on the product and available stock.

We may therefore transfer delivery information between MiEyes entities and fulfilment or logistics providers in different countries where necessary to complete your order.

Our delivery partners may include providers such as Royal Mail, DPD, DHL and USPS, depending on your location and the shipping service used.

8. Marketing Communications

Where permitted by applicable law, we may use your contact information to send you information about:

  • MiEyes products

  • Special offers

  • Promotions

  • Product availability

  • New products

  • Relevant eye care products

  • Customer offers

You can unsubscribe from email marketing at any time by clicking the unsubscribe link included in our marketing emails.

You may also contact us and ask to be removed from marketing communications.

Unsubscribing from marketing does not prevent us from sending transactional or service communications relating to an existing order, account, refund, product issue or other necessary customer service matter.

9. SMS Marketing

Where you have provided your telephone number and the necessary permission, we may send marketing communications by SMS or similar messaging services.

You can opt out at any time using the instructions contained within the message or by contacting us.

Standard messaging or data charges imposed by your mobile provider may apply.

10. Cookies and Similar Technologies

MiEyes.com uses cookies and similar technologies.

Cookies are small files or identifiers placed on or associated with your device which help websites operate and provide information about how they are used.

We may use:

Essential cookies – necessary for functions such as shopping baskets, checkout, security and website operation.

Analytics cookies – help us understand how customers use MiEyes.com and identify ways to improve the website.

Functional cookies – remember preferences and improve functionality.

Advertising and marketing cookies – help us measure advertising, understand customer journeys and provide more relevant advertising.

Where required by applicable law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage available cookie choices through our cookie consent tools and, in many cases, through your browser settings.

11. Advertising

We may work with advertising, analytics and marketing technology providers to advertise MiEyes and understand the effectiveness of our advertising.

Depending upon your consent choices and applicable law, these providers may receive information about your interaction with our website or advertising.

This can include online identifiers, device information, pages or products viewed, purchases and advertising interactions.

We do not permit third parties to use prescription or health-related information provided to our customer service team for their independent advertising purposes.

12. Who We Share Information With

We do not disclose personal information unnecessarily.

We may share information with organisations that help us operate MiEyes, including:

  • MiEyes group entities

  • Website and e-commerce providers

  • Payment processors

  • Banks and financial institutions

  • Warehouses

  • Fulfilment partners

  • Delivery and courier companies

  • Customer service providers

  • Email and SMS communication providers

  • IT and cloud hosting providers

  • Analytics providers

  • Advertising and marketing service providers

  • Fraud-prevention providers

  • Accountants, auditors, insurers and professional advisers

  • Legal advisers

  • Government authorities, regulators or law-enforcement bodies where required or permitted by law

Service providers are provided only with the information reasonably necessary for them to perform their services.

Where appropriate, we require organisations processing personal information on our behalf to protect it appropriately.

13. Fraud Prevention and Payment Disputes

We may use personal information to prevent, investigate and respond to suspected fraud, unauthorised transactions, abuse of our services and payment disputes.

This may include reviewing:

  • Order information

  • Transaction history

  • Delivery information

  • IP and device information

  • Customer correspondence

  • Carrier tracking and proof of delivery

  • Payment information available to us

  • Previous claims or disputes

Where reasonably necessary, information may be provided to payment processors, card networks, banks, fraud-prevention services, insurers, professional advisers or relevant authorities.

14. International Transfers

MiEyes operates internationally and serves customers in multiple countries.

Your personal information may therefore be processed or stored outside the country in which you live.

For example, information relating to a US customer may need to be processed in the United Kingdom where an order is fulfilled or customer service is provided from the UK.

Where personal information protected by UK GDPR is transferred internationally, we take appropriate steps required by applicable data protection legislation.

Depending on the destination and recipient, these measures may include:

  • UK adequacy regulations

  • Approved contractual safeguards

  • The UK International Data Transfer Agreement

  • The UK Addendum to approved standard contractual clauses

  • Other legally recognised transfer mechanisms

15. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting, tax, regulatory, fraud-prevention and dispute-resolution requirements.

Different categories of information may therefore be retained for different periods.

For example, transaction and order records may need to be retained for several years to comply with accounting, taxation and legal requirements.

Customer service communications may be retained where necessary to maintain a record of an enquiry, complaint, refund, chargeback or other dispute.

When information is no longer reasonably required, we will delete, anonymise or otherwise appropriately dispose of it.

16. How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Unauthorised disclosure

  • Alteration

  • Destruction

  • Misuse

No internet transmission or electronic storage system can be guaranteed to be completely secure. However, we regularly consider the measures appropriate to the nature of the information we process.

17. Your UK and European Privacy Rights

Depending on where you live and the circumstances, you may have rights in relation to your personal information.

These can include the right to:

  • Access personal information we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion of your personal information in certain circumstances

  • Restrict processing in certain circumstances

  • Object to processing based on legitimate interests

  • Object to direct marketing

  • Withdraw consent where processing is based on consent

  • Data portability in certain circumstances

  • Complain to a data protection authority

These rights are not absolute and may be subject to exemptions or limitations under applicable law.

We may need to verify your identity before fulfilling a privacy request.

18. United States Privacy Rights

Residents of certain US states may have additional privacy rights under applicable state legislation.

Depending on the state in which you reside and whether the relevant legislation applies to the MiEyes entity processing your information, these may include rights to:

  • Know or access personal information

  • Request correction

  • Request deletion

  • Obtain a portable copy of certain information

  • Opt out of certain forms of targeted advertising

  • Opt out of the sale or sharing of personal information where legally applicable

  • Limit certain uses of sensitive personal information

  • Appeal certain decisions relating to a privacy request

We will honour applicable privacy rights in accordance with the laws that apply to us.

You will not be unlawfully discriminated against for exercising an applicable privacy right.

To submit a privacy request, contact info@mieyes.co.uk.

19. Do We Sell Personal Information?

MiEyes does not sell customer prescription or health information to third parties.

Some US privacy laws define terms such as "sale", "sharing" or "targeted advertising" more broadly than their ordinary meaning and may treat certain advertising technology arrangements as a sale or sharing even where no money is paid for personal information.

Where such legislation applies, we will provide any opt-out mechanisms required by law.

20. Children's Privacy

MiEyes.com is not directed at children and is intended for use by adults purchasing products for themselves or persons for whom they are legally entitled to make a purchase.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us.

21. Links to Other Websites

Our website may contain links to websites or services operated by third parties.

MiEyes is not responsible for the privacy practices of independent third-party websites.

We recommend reviewing the privacy policy of any external website before providing personal information to it.

22. Business Transfers

If MiEyes or any relevant MiEyes entity undergoes a merger, acquisition, restructuring, financing, sale of assets or other corporate transaction, personal information may be disclosed or transferred as part of that transaction.

Any recipient will be required to process personal information in accordance with applicable data protection law.

23. Legal Requirements

We may disclose personal information where we reasonably believe disclosure is necessary to:

  • Comply with applicable law

  • Respond to a lawful request from an authority

  • Comply with a court order or legal process

  • Protect our legal rights

  • Protect customers or other individuals

  • Investigate fraud or unlawful activity

  • Establish, exercise or defend legal claims

24. Automated Decision-Making

We may use automated systems to assist with matters such as fraud detection, payment security, website personalisation and marketing.

We do not intend to make solely automated decisions producing legal or similarly significant effects on customers unless permitted by applicable law and appropriate safeguards are in place.

25. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, service providers, technology or applicable legislation.

When we make changes, the updated policy will be published on MiEyes.com and the "Last updated" date at the top of this page will be amended.

We encourage you to review this Privacy Policy periodically.

26. Contact Us

If you have questions about this Privacy Policy, how we use your personal information or wish to exercise an applicable privacy right, please contact:

MiEyes Privacy Team
Email: info@mieyes.co.uk

Please provide sufficient information for us to understand and respond to your request.

We may ask you to verify your identity before disclosing, deleting or changing personal information.

27. Complaints

If you are located in the United Kingdom and believe that your personal information has not been handled appropriately, we would appreciate the opportunity to address your concerns first.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

If you are located outside the United Kingdom, you may also have the right to complain to the relevant privacy or data protection authority in your jurisdiction.

Important Information

This Privacy Policy should be read alongside our:

  • Terms & Conditions

  • Shipping Policy

  • Returns & Refunds Policy

  • Prescription Guidance

  • Cookie settings and/or Cookie Policy

Together, these documents explain the terms governing your use of MiEyes.com and how we handle information associated with your purchases and interactions with us.